Bill & Loretta Luther launched Bill Luther Realty, Inc. in 1990, initially focusing on property management in Mission Beach. The Luthers goal was to provide their property owners with the best possible service, believing that if they delivered, they couldn't fail. They didn't.

After many requests from both long term and vacation rental owners, they started their Vacation Rental Department. Their clients wanted the same level of service with their vacation rentals that the Luthers delivered managing their year round rental properties. Loretta Luther began that department and has been operating it ever since. Her level of service to both our vacationing guests and our owners is unparalleled in the vacation rental business. 

Bill Luther is a licensed Real Estate Agent and Real Estate Broker. Bill, Loretta and their staff continue to learn and improve both their business and business model. They take extreme pride in their level of service and ethics in the real estate sales & management industry.

The Luthers will never forget why they became successful. Integrity, commitment, and owner satisfaction are the hallmarks of their business model. No matter how large they grow, in the vacation rental, long term rental or real estate business, that will never change.